LONDON// As an ambassador for the Shark Trust’s No Limits? campaign, wildlife presenter and Shark Trust patron Steve Backshall  took the plunge today with the sharks at SEA LIFE London Aquarium, demonstrating that their fearsome reputation is often misplaced and that focus should in fact be on the escalating scale of unmanaged shark fishing.

Steve’s dive was the latest in a series of events designed to bring the No Limits? campaign to public attention and to secure support for the main campaign objective: to stop uncontrolled shark fishing now!

No Limits? was launched online on the 27th May 2014, the first objective being to secure UK government support for science-based catch limits for those species which account for over 97% of Atlantic shark landings: Blue Shark, Shortfin Mako, smoothhounds, Tope and catsharks.

Last week, at the SEA LIFE London Aquarium Ocean of Stars event, the UK Fisheries Minister George Eustice made his views clear: “I want to see appropriate catch limits established, based on scientific evidence… so that we can move forward towards a sustainable future for these fabulous creatures.

Steve Backshall, voiced his commitment saying, “lose the sharks and our planet’s oceans would be infinitely poorer places – and that’s why I’m supporting the Shark Trust’s No Limits? campaign.”

Find out why Steve supports No Limits?

UK Fisheries Minister: his views uncontrolled shark fisheries

PRESS RELEASE: Sharks: No Limits? No Future!